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FACES & TRACES - Swatch Art Festival on the Bund

Swatch · 2014-11-10

⌚ Swatch value: models and prices

This group shows how Swatch links its watches to culture. Swatch is a main partner of the Locarno Film Festival and renewed that commitment, and one video visits the 77th festival. Another follows the Swatch Art Journey. Swatch was launched in 1983 in Zürich and is part of the Swatch Group. The videos below come from the official Swatch channel.

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Swatch at a glance

The official Swatch channel uploaded this video on 2014-11-10; here it is listed under “#SwatchLovesArts”. Founded in 1983, Swatch has its headquarters in Biel/Bienne. Today it belongs to Swatch Group. Other Swatch collections that appear in the videos: Big Bold, Sistem51 and Scuba Fifty Fathoms. New Swatch watches start at around CHF 65 (2026).

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