Watch videos of Swatch: the official YouTube playlists of the brand, one group per playlist, newest first, new videos every day. Not affiliated with Swatch – the videos belong to its channel. Website: swisswatchexperts.com.
Newest watch videos of the official Swatch YouTube channel.
Swatch X You is the customisation concept from Swatch, the brand launched in Zürich on 1 March 1983, that lets buyers design their own watch by choosing a category and a design. This group shows films from that world, including one on Swatch X You with ESA and a recap of Swatch Nines MTB. The videos below come from the official Swatch channel.
Blancpain x Swatch brings together two brands of the Swatch Group. Blancpain was founded in 1735 and bought by Swatch in 1992. The collaboration is the Bioceramic Scuba Fifty Fathoms collection, and Blue Lagoon is one of its models. The videos show the collaboration and the Blue Lagoon watch. They come from the official Swatch channel.
This group shows how Swatch links its watches to culture. Swatch is a main partner of the Locarno Film Festival and renewed that commitment, and one video visits the 77th festival. Another follows the Swatch Art Journey. Swatch was launched in 1983 in Zürich and is part of the Swatch Group. The videos below come from the official Swatch channel.
Official Swatch playlist «#SwatchLovesMusic» on YouTube.
Official Swatch playlist «#SwatchLovesSports» on YouTube.
Swatch on video: the official playlists in one place
This page collects the watch videos that Swatch publishes on its official YouTube channel, sorted by playlist: collections and models first, then watchmaking and the brand's history, events and partnerships at the end. New uploads are added several times a day, and every video links straight to YouTube.
- 1983founded
- Biel/Bienneheadquarters
- CHF 65entry price, 2026
- $45,000auction record
About Swatch
Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller and is based in Biel/Bienne. Today it belongs to Swatch Group. Collections you will meet in the videos include Sistem51, Big Bold, Skin, Irony, MoonSwatch and Scuba Fifty Fathoms. The full brand profile with history, models and serial numbers is on Swatch on SwissWatchExperts.
Value and market
The highest auction result on record for Swatch is $45,000 for the Swatch limited edition designed by Kiki Picasso (1984) (Sotheby's, Milan, 1989). Most watches of the brand sell for far less – a free photo estimate of your own piece: What is my Swatch worth?
Swatch videos – frequently asked questions
Are these the official Swatch videos?
Yes. All videos come from the official Swatch YouTube channel and its public playlists. This page is an independent overview by SwissWatchExperts and is not affiliated with Swatch.
How often is the page updated?
New videos from the channel are added automatically several times a day; the playlists themselves are refreshed regularly.
Where can I read more about Swatch?
The brand profile on SwissWatchExperts covers history, collections, prices and how to recognise fakes: https://swisswatchexperts.com/swiss-watch-brands/swatch/
When was Swatch founded?
Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller and is based in Biel/Bienne.
How do I find out what my Swatch is worth?
Upload photos to the free estimate on SwissWatchExperts (https://swisswatchexperts.com/how-much-is-my-watch-worth/). For insurance or a sale you can also order a written appraisal.
Swatch Watch Videos
