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Swatch at a glance

From the playlist “#SwatchLovesSports”: an official Swatch film, released on 2024-07-23. Founded in 1983, Swatch has its headquarters in Biel/Bienne. Today it belongs to Swatch Group. Among the brand's well-known lines are Irony, Scuba Fifty Fathoms and MoonSwatch. New Swatch watches start at around CHF 65 (2026).

More about Swatch: history, models and prices · What is my Swatch worth?

Independent overview by SwissWatchExperts – not affiliated with Swatch.