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Swatch Loves Art - Faces & Traces

Swatch · 2014-11-11 · 1:14 · 565 views

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This group shows how Swatch links its watches to culture. Swatch is a main partner of the Locarno Film Festival and renewed that commitment, and one video visits the 77th festival. Another follows the Swatch Art Journey. Swatch was launched in 1983 in Zürich and is part of the Swatch Group. The videos below come from the official Swatch channel.

Artists set their creativity free at the Street Art Festival for the 3rd Anniversary of The Swatch Art Peace Hotel! An exceptional highlight was the world premiere on the Bund in Shanghai of Swiss yodeling by the family group "Oesch’s die Dritten".
Description by Swatch on YouTube

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Swatch at a glance

This video was published on 2014-11-11 on the official Swatch YouTube channel and belongs to the playlist “#SwatchLovesArts”. Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller and is based in Biel/Bienne. Today it belongs to Swatch Group. On the channel you will also find films about Irony, Skin and Big Bold. New Swatch watches start at around CHF 65 (2026).

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