Swatch Watch VideosSwatch video: SWATCH WHAT IF
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Meet the WHAT IF…27 CANTONS? Collection: 26 square designs inspired by Switzerland's 26 cantons, plus one inspired by the 27th Canton, Swatch's very own utopia. Available from November 5 exclusively at the Swatch Drive-Thru in Biel. Want one? Arrive on wheels and show the license plate (real or made up) that matches the canton of the watch you want. Imagination has right of way here.
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About Swatch
From the playlist “Swatch – latest videos”: an official Swatch film, released on 2026-11-05. Founded in 1983, Swatch has its headquarters in Biel/Bienne. Today it belongs to Swatch Group. Among the brand's well-known lines are Irony, Sistem51 and Scuba Fifty Fathoms. New Swatch watches start at around CHF 65 (2026).
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