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Swatch · 2016-06-15

⌚ Swatch value: models and prices

This group shows how Swatch links its watches to culture. Swatch is a main partner of the Locarno Film Festival and renewed that commitment, and one video visits the 77th festival. Another follows the Swatch Art Journey. Swatch was launched in 1983 in Zürich and is part of the Swatch Group. The videos below come from the official Swatch channel.

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About Swatch

This video was published on 2016-06-15 on the official Swatch YouTube channel and belongs to the playlist “#SwatchLovesArts”. The brand's history goes back to 1983; today Swatch is based in Biel/Bienne. Today it belongs to Swatch Group. The auction record for a Swatch watch stands at $45,000. Among the brand's well-known lines are MoonSwatch, Big Bold and Irony.

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