Swatch & Expo Milano 2015
⌚ Swatch value: models and prices
This group shows how Swatch links its watches to culture. Swatch is a main partner of the Locarno Film Festival and renewed that commitment, and one video visits the 77th festival. Another follows the Swatch Art Journey. Swatch was launched in 1983 in Zürich and is part of the Swatch Group. The videos below come from the official Swatch channel.
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Swatch at a glance
This video was published on 2015-03-13 on the official Swatch YouTube channel and belongs to the playlist “#SwatchLovesArts”. Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller and is based in Biel/Bienne. Today it belongs to Swatch Group. Other Swatch collections that appear in the videos: Irony, MoonSwatch and Scuba Fifty Fathoms. New Swatch watches start at around CHF 65 (2026).
More about Swatch: history, models and prices · Value your Swatch watch
Independent overview by SwissWatchExperts – not affiliated with Swatch.
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