TIA BLANCO JOINS THE SWATCH PROTEAM

Swatch at a glance

From the playlist “#SwatchLovesSports”: an official Swatch film, released on 2017-10-26. Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller and is based in Biel/Bienne. Today it belongs to Swatch Group. Other Swatch collections that appear in the videos: Irony, Scuba Fifty Fathoms and MoonSwatch. New Swatch watches start at around CHF 65 (2026).

More about Swatch: history, models and prices · What is my Swatch worth?

Independent overview by SwissWatchExperts – not affiliated with Swatch.